Event Moderation

Bringing Event Magic to the Delivery Hero Assistant Academy

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Delivery Hero Assistant Academy
Location: The Delivery Hero HQ in Berlin
Group Size: 30

The Project Scope:

- Workshop Design

- Creation of the workshop materials

- Workshop Facilitation

At a post-IPO company operating on three continents with a team numbering over 3,000, you can be sure that the Team Assistants and Executive Assistants are some of the busiest people in the organization. So when the Delivery Hero assistants decided to clear their calendars for a two-day onsite, they wanted to make sure the time spent together was unifying, enlightening, and inspiring - in a word, magical.

“Team events are part of our daily rhythm as assistants at Delivery Hero and we thought it would be useful to bring the topic into our onsite. Rachel had been on our radar for a while. With focus on team events for tech companies, we thought she’d be a great addition to the event,” Rose Mullen, Team Assistant and member of the organizing team, reflects.

“The session was a lot of fun! When it came to what we wanted to achieve with our Assistant Academy, Rachel understood the assignment!” 

A call with the team paved the way to the right topic for the session: Purpose-Driven Event Design. The final 70-minute workshop included an introduction to purpose-driven event design and examples of how renowned events - like the Olympics, TED Talks, and Burning Man - have used a clear purpose to drive design decisions, resulting in singular gatherings loved around the world. After the introduction to how purpose-driven design works and what it looks like, it was time to test it out. 

“I prepared a small case study for the group based on a fictional company. Just like in real life, the participants had different inputs to work with - the company’s goal, a snapshot of a team health survey, the observations of a fictional team assistant, and of course the request from the VP to plan a team dinner. Based on the inputs, the groups defined a clear purpose that made sense given the situation and then designed the event around that,” Rachel recalls. 

“We had a lot of fun diving into the topic of purpose-driven event design with Rachel. The workshop was well-structured and helped our team engage in a new way, sparking fresh ideas for our internal events at Delivery Hero,” recalls Alice Marshall, Senior Team Assistant. Team member and Manager Team Support Swannie Virapin adds, “The session was a lot of fun! When it came to what we wanted to achieve with our Assistant Academy, Rachel understood the assignment!”