Hello, I'm Rachel Wright

I'm a freelance consultant who works on HR projects. I'm hired first as a project manager: the person who takes a high-stakes people initiative and gets it delivered, with the organisation actually behind it by the end. Communications is one of the sharpest tools I bring to that work, not a separate service running alongside it.

My career has been shaped by two things: a willingness to step into complexity and a deep curiosity about how organisations communicate. I started out at an international communications agency in Berlin, running large-scale campaigns for the European Commission across multiple markets, languages, and cultural contexts. That's where I learned to take genuinely complex ideas and make them land clearly, for diverse audiences, under real time pressure. This is a skill I now put to work inside every project I run, rather than treating it as its own end.

Some projects I take on are hardest on the project management side: tight, overlapping timelines, unclear ownership, the logistics of getting a dozen moving parts to converge. Others are hardest on the communications side, where the real challenge isn't the plan, it's getting people to actually think or behave differently as a result of it. Most of my work asks for both at once and that combination is where I do my best work.

That range - running the structure and timelines of a project while also carrying the communications work that makes people genuinely adopt it - is what I bring to organizations. This delivers impact that's still felt by my clients long after I leave.

Professional Experience

Freelance

Interim Senior HR Communications Consultant

January 2024 - present

  • Large German multinational (NDA, current): Leading a complex Employer Branding / EVP campaign across three workstreams — creative production including management of two external agencies, internal campaign rollout, and stakeholder enablement. Working directly with CHRO. Operating language: German.
  • Evidentic GmbH: Partnered with the CEO as interim strategic advisor to diagnose organisational challenges and design a complete people framework (including Target Operating Model, Job Levels, and Compensation Structure) for a scaling team.
  • PowerUs: Strengthened feedback culture and psychological safety by designing and facilitating a custom Radical Candor workshop, enabling shared understanding and more effective feedback in a scaling organisation.

Flix SE

Interim Senior HR Communications & Project Manager

February 2023 - December 2023

  • Created strategic clarity and alignment across a 3,000-person global organization by developing and delivering a company-wide internal communications plan for People & Organization topics.
  • Improved HR service quality and reduced operational load by redesigning and launching the Global Benefits Hub (SharePoint), achieving 1,000+ views in the first months through close collaboration with Corporate Communications, IT, Compensation & Benefits, and People Partners.
  • Increased engagement with learning and development offerings by designing and delivering the “Growing at Flix” internal campaign, including 15 interview-based employee films and Yammer distribution (1,200+ followers).
  • Drove engagement with refreshed company values by leading the internal communications campaign for the Flix4 Values relaunch, creating interview-based storytelling and repurposing content across exhibitions, intranet articles, and SharePoint pages.

Skale Up GmbH

Head of HR → Interim CEO

January 2021 - April 2022

  • Stabilized business operations during a leadership transition by stepping in as Interim CEO, owning liquidity management, bookkeeping, payroll, and external service provider relationships.
  • Professionalized recruiting and reduced leadership workload by designing and implementing SkaleUp’s first end-to-end hiring process, relieving the CEO of 10–15 hours per week and improving hiring quality across the organization.
  • Defined and embedded company values to shift team behavior and performance by leading a company-wide values process and integrating values into hiring, onboarding, and the code of conduct.

Celbretti UG

Founder & Managing Director

August 2020 - January 2024

  • Founded and scaled a business from €3.5K to €195K, giving me direct experience of P&Ls, business models, and the organisational realities that shape how people functions operate.

Zalando SE

HR Communications & Project Manager

December 2015 - November 2019

  • Enabled 70% of employees to understand the connection between company strategy and values by delivering a company-wide internal communications campaign that contributed directly to the achievement of a strategic OKR.
  • Achieved 90%+ adoption of performance cycle measures by leading internal communications for the 2017 and 2018 performance cycles, using A/B-tested messaging and channel strategies, creating leader enablement materials, and aligning closely with the Works Council.
  • Strengthened new joiners’ understanding of company strategy and culture by redesigning the Zalando Welcome Day, developing a cohesive storyline, aligning VP-level speakers, and introducing interactive formats.
  • Enabled consistent, scalable People & Organization communications by establishing a communications governance framework (tone of voice and standards) and delivering enablement workshops with 100+ participants.

Media Consulta

PR Consultant & Account Manager

November 2012 - November 2015

  • Led pan-European communications campaigns as the primary client contact for the European Commission (DG NEAR), owning account management, strategic coordination, and end-to-end delivery.
  • Delivered reputation-sensitive, EU-wide communications by adapting messaging across markets, languages, and cultural contexts and coordinating localisation with international partner agencies.
  • Enabled positive media coverage on complex political topics by developing key messages and press materials, designing and delivering international press trips, recruiting journalists, and supporting on-site media engagement.
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