About Rachel Wright | Senior HR Change Communications Consultant

Hello, I'm Rachel Wright

Large German multinational (NDA, current): Leading a complex Employer Branding / EVP campaign across three workstreams — creative production including management of two external agencies, internal campaign rollout, and stakeholder enablement. Working directly with CHRO. Operating language: German.
Evidentic GmbH: Partnered with the CEO as interim strategic advisor to diagnose organisational challenges and design a complete people framework (including Target Operating Model, Job Levels, and Compensation Structure) for a scaling team.
PowerUs: Strengthened feedback culture and psychological safety by designing and facilitating a custom Radical Candor workshop, enabling shared understanding and more effective feedback in a scaling organisation.

Created strategic clarity and alignment across a 3,000-person global organization by developing and delivering a company-wide internal communications plan for People & Organization topics.
Improved HR service quality and reduced operational load by redesigning and launching the Global Benefits Hub (SharePoint), achieving 1,000+ views in the first months through close collaboration with Corporate Communications, IT, Compensation & Benefits, and People Partners.
Increased engagement with learning and development offerings by designing and delivering the “Growing at Flix” internal campaign, including 15 interview-based employee films and Yammer distribution (1,200+ followers).
Drove engagement with refreshed company values by leading the internal communications campaign for the Flix4 Values relaunch, creating interview-based storytelling and repurposing content across exhibitions, intranet articles, and SharePoint pages.

Stabilized business operations during a leadership transition by stepping in as Interim CEO, owning liquidity management, bookkeeping, payroll, and external service provider relationships.
Professionalized recruiting and reduced leadership workload by designing and implementing SkaleUp’s first end-to-end hiring process, relieving the CEO of 10–15 hours per week and improving hiring quality across the organization.
Defined and embedded company values to shift team behavior and performance by leading a company-wide values process and integrating values into hiring, onboarding, and the code of conduct.

Enabled 70% of employees to understand the connection between company strategy and values by delivering a company-wide internal communications campaign that contributed directly to the achievement of a strategic OKR.
Achieved 90%+ adoption of performance cycle measures by leading internal communications for the 2017 and 2018 performance cycles, using A/B-tested messaging and channel strategies, creating leader enablement materials, and aligning closely with the Works Council.
Strengthened new joiners’ understanding of company strategy and culture by redesigning the Zalando Welcome Day, developing a cohesive storyline, aligning VP-level speakers, and introducing interactive formats.
Enabled consistent, scalable People & Organization communications by establishing a communications governance framework (tone of voice and standards) and delivering enablement workshops with 100+ participants.

Led pan-European communications campaigns as the primary client contact for the European Commission (DG NEAR), owning account management, strategic coordination, and end-to-end delivery.

Delivered reputation-sensitive, EU-wide communications by adapting messaging across markets, languages, and cultural contexts and coordinating localisation with international partner agencies.

Enabled positive media coverage on complex political topics by developing key messages and press materials, designing and delivering international press trips, recruiting journalists, and supporting on-site media engagement.