- a senior HR communications consultant based in Berlin, working with large and international organisations on the projects that matter most to their people function.

My career has been shaped by two things: a deep curiosity about how organisations communicate, and a willingness to step into complexity.

I started out at an international communications agency in Berlin, running large-scale campaigns for the European Commission across multiple markets, languages, and cultural contexts. That experience gave me something I've drawn on ever since: the ability to take genuinely complex ideas and make them land clearly, for diverse audiences, across geographies.

From there I moved into HR, which gave me a very different kind of education. I've built a people function from scratch at a startup, stepped in as Interim CEO during a leadership transition, and founded and scaled my own business. I understand how organisations actually work — the pressures on leadership, the realities of P&Ls, the gap between strategy and what gets communicated. That business perspective is something most communications specialists don't have, and it changes how I work.

Over the past decade I've led HR communications at Zalando, Flix SE, and a number of other international organisations, working directly with senior HR leadership on high-visibility, high-stakes initiatives.