A fast-growing fintech organization preparing for an ambitious year needed its annual onsite to drive more than connection - it needed alignment. By designing a repeatable event framework, strategic activities, and a unifying theme, I transformed One Moss Week into a structured experience that reinforced company goals, strengthened cross-team relationships, and elevated engagement.
Following rapid growth across multiple European offices, Moss Payments faced the challenge of turning its annual onsite into a meaningful strategic moment rather than a social gathering. Feedback from the previous year showed that while the event was enjoyable, it lacked a clear narrative and purpose. Leadership wanted the onsite to reinforce company priorities, build shared financial knowledge, and create stronger cross-team connections, yet internal capacity was limited.
To clarify what the onsite needed to achieve, I began by interviewing executive leaders to understand the company’s strategic priorities and the behaviors required to reach them. These conversations revealed three core objectives: aligning employees around impact, strengthening financial literacy, and encouraging meaningful cross-team interaction.
Using these insights, I developed a scalable concept framework for One Moss Week designed to evolve year over year while maintaining a consistent structure. I created targeted programming to support each objective, including a company-wide finance bootcamp quiz to reinforce shared expertise and interactive formats that prompted conversations between colleagues who rarely worked together.
To anchor the experience emotionally and strategically, I proposed the 2024 theme “One Moss Goes Pro,” positioning the onsite as a collective moment of growth and capability building. Activities and messaging were designed to reflect this theme, ensuring that engagement, learning, and connection all reinforced the broader narrative.
Throughout the process, I collaborated closely with the internal events team to refine content, incorporate feedback, and ensure feasibility. Early user testing validated the concept and strengthened adoption confidence ahead of delivery.
The organization gained an evergreen onsite framework that aligned event programming with strategic goals while reducing planning friction for future years. Leadership saw stronger thematic clarity and engagement during preparation and testing phases, with positive internal response to the concept and theme. The onsite design provided structured opportunities for learning and connection, creating a foundation for more intentional employee experiences moving forward.
